Google's AdSense program can be an amazing source of revenue and it's very easy for just about any website owner to set up. However, actually making any real money with AdSense can be trickier than most people realize. The truth is that unless you understand the program and are willing to put in some work in terms of optimization and improving your site you are unlikely to make any real money.
The first item is to get the AdSense code and to place it on your website. You can then play with the look and feel of the ads so they either match your website or stand out from it (which one of these strategies works best depends on your site). After that the most important thing is to get visitors to your site to see your ads. This means you need to get links to your site and you need to climb in the search engine positions. Basically to need to work hard to market your site and to get it noticed.
However, it's also often forgotten that each ad is worth a certain amount of money and only pays you a certain amount for each click. You want to get ads to your site that will entice your visitors to click on them and which will earn you the most income. This is why you need to pay particular attention to how your website is indexed and the keywords you have.
Your keywords should always be related to your site's content, however some keywords are better at getting high-paying ads than others. Also , the google bots index the whole of your site and if you have a complex page with lots of links this may not be a good thing.
The links and other text you have may lead to areas of your site and topics that are not related to the main focus of the page they're on (this is particularly true of portal sites and forums and article sites) and this is where Google provides tools to help you. One of the most important of these is a series of tags:
<!-- google_ad_section_start -->
text of section
<!-- google_ad_section_end -->
This tells Google that the text between those tags is the most important part of a web pate. Now, the remainder of the page won't be ignored but whatever's between those tags will be given extra weighting. Google recommends that you include at least 20% of a page's content in those sections and you certainly can't use it to just highlight certain words and phrases. But if your page is complex and especially if your page design puts some of the main navigation elements before the main content it can be very powerful.
If, however, you want certain text on your pages to be ignored completely for ad indexing you can use the following tags:
<!-- google_ad_section_start(weight=ignore) -->
text of section
<!-- google_ad_section_end -->
This article is adapted, with permission, from the Improving your Adsense Returns from the Celtnet Articles free articles site.
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